BeNF: A branding strategy designed to start the conversation

Bullet News

Since it was revealed last week, the Niagara Falls BeNF  branding campaign has garnered mixed reviews. But one thing is for sure: people are talking about it.

In this Bullet News video we chat to  Mayor Jim Diodati and then hit the streets to hear what locals think about the new direction.



 

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3 Comments on "BeNF: A branding strategy designed to start the conversation"

  1. Mike March 15, 2013 at 9:00 am · Reply

    Great video…. only if the sound actually worked

    • Bullet News Niagara
      Bullet News Niagara March 15, 2013 at 10:00 am · Reply

      Thank you for pointing this out to us. It seems to be working for some people and not others. We are working on correcting the problem. Cheers. John Robbins.

  2. John March 15, 2013 at 2:10 pm · Reply

    This ‘be nf’ is ridiculous. Either the money spend towards needs this needs to be put to actual usage or another program that can make a difference. Also the prices for a shirt $20 and you brand it towards ‘teens/kids’ $20 is quite hefty for a city shirt. I can have some made, high quality for $12 a pop, full color. And people wonder why our taxes keep going up.. because money is being spent on stupid shit like this.

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Bullet News Niagara

Bullet News Niagara is a division of Line 2 Revenue Systems Inc.. It is an independent, interactive, Niagara-based website featuring news, opinion, commentary and debate that you won’t find anywhere else in this region. We are locally owned and committed to fearless, accurate journalism unencumbered by special interests of any kind. We are also committed to our readers. Don't hesitate to contact us with suggestions, comments, ideas and tips. We're here for you. Be part of the conversation.