Bullet News
Since it was revealed last week, the Niagara Falls BeNF branding campaign has garnered mixed reviews. But one thing is for sure: people are talking about it.
In this Bullet News video we chat to Mayor Jim Diodati and then hit the streets to hear what locals think about the new direction.





























































3 Comments on "BeNF: A branding strategy designed to start the conversation"
Great video…. only if the sound actually worked
Thank you for pointing this out to us. It seems to be working for some people and not others. We are working on correcting the problem. Cheers. John Robbins.
This ‘be nf’ is ridiculous. Either the money spend towards needs this needs to be put to actual usage or another program that can make a difference. Also the prices for a shirt $20 and you brand it towards ‘teens/kids’ $20 is quite hefty for a city shirt. I can have some made, high quality for $12 a pop, full color. And people wonder why our taxes keep going up.. because money is being spent on stupid shit like this.